Lecture Microeconomics (20/e): Chapter 6 - Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn

Chapter 6 - Elasticity. Both the elasticity coefficient and the total revenue test for measuring price elasticity of demand are presented in this chapter. The text discusses the major determinants of price elasticity. The chapter reviews a number of applications and presents empirical estimates for a variety of products. Cross- and income elasticities of demand and price elasticity of supply are also examined. The Last Word is about how firms use price elasticities to set their price.