Ebook Consumer behavior: Building marketing strategy (Thirteenth edition) - Part 2

Continued part 1, part 2 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer decision process; situational influences; consumer decision process and problem recognition; alternative evaluation and selection; organizational buyer behavior; postpurchase processes, customer satisfaction, and customer commitment;...

Từ khóa: Consumer behavior, Building marketing strategy, Consumer decision process, Organizational buyer behavior, Postpurchase processes, Customer satisfaction, Customer commitment