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Ebook Consumer behavior: Building marketing strategy (Thirteenth edition) - Part 1
Part 1 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer behavior and marketing strategy; external influences; internal influences; cross-cultural variations in consumer behavior; the changing American society - values; group influences on consumer behavior; attitudes and influencing attitudes; self-concept and lifestyle;...
492 p hce 27/01/2023 55 0
Từ khóa: Consumer behavior, Building marketing strategy, Cross-cultural variations, Decision process, Postpurchase processes, Non-verbal communications, The global youth culture, Penalties for violating norms
Ebook Consumer behavior: Building marketing strategy (Thirteenth edition) - Part 2
Continued part 1, part 2 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer decision process; situational influences; consumer decision process and problem recognition; alternative evaluation and selection; organizational buyer behavior; postpurchase processes, customer satisfaction, and customer commitment;...
319 p hce 27/01/2023 52 0
Từ khóa: Consumer behavior, Building marketing strategy, Consumer decision process, Organizational buyer behavior, Postpurchase processes, Customer satisfaction, Customer commitment
Lecture Microeconomics (20/e): Chapter 7 - Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn
Chapter 7 - Utility maximization. In this chapter, the law of diminishing marginal utility is developed, which leads into a detailed discussion of the theory of consumer choice. The numerical illustrations of the utility maximizing rule should be viewed as a pedagogical technique, rather than an attempt to portray the actual choice making process of consumers. The chapter concludes with a discussion of how society might use this theory to...
8 p hce 28/04/2016 284 2
Từ khóa: Lecture Microeconomics, Economic problem, Economic principles, Economic policies, Utility maximization, Theory of consumer behavior
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