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Ebook Consumer behavior: Building marketing strategy (Thirteenth edition) - Part 1
Part 1 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer behavior and marketing strategy; external influences; internal influences; cross-cultural variations in consumer behavior; the changing American society - values; group influences on consumer behavior; attitudes and influencing attitudes; self-concept and lifestyle;...
492 p hce 27/01/2023 55 0
Từ khóa: Consumer behavior, Building marketing strategy, Cross-cultural variations, Decision process, Postpurchase processes, Non-verbal communications, The global youth culture, Penalties for violating norms
Ebook International business (4/e): Part 1
Ebook International business (4th Edition): Part 1 include of the following content: Chapter 1 regional and global strategy, chapter 2 the multinational enterprise, chapter 3 the triad and international business, chapter 4 international politics, chapter 5 international culture, chapter 6 international trade, chapter 7 international financial markets and institutions, chapter 8 multinational strategy, chapter 9 organizing strategy, chapter 10...
473 p hce 27/12/2022 56 0
Từ khóa: Ebook International business, International business, International business enterprises, Global strategy, Multinational enterprise, International politics, International culture
Ebook International business (4th edition): Part 1
(BQ) Part 1 ebook "International business" has contents: Regional and global strategy, the multinational enterprise, the multinational enterprise, international politics, international culture, international culture, international financial markets and institutions, multinational strategy, organizing strategy, organizing strategy.
344 p hce 28/12/2021 157 0
Từ khóa: International business, Global strategy, The multinational enterprise, The multinational enterprise, International politics, International culture, International culture
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